Sophie is a seasoned Head of Creative Operations and Studio Leader across APAC. With over 15+ years of experience as a creative leader, she has built and led high-performing creative teams, established and scaled studio operations, and delivered standout campaigns and shoots. She brings a deep passion for creative strategic thinking, operational excellence and driving seamless end-to-end delivery that elevates both team performance and client outcomes.

Throughout her career, she’s had the privilege of working with iconic brands including Adobe, Dyson, Westpac, CommBank, Seven Network, The Trade Desk, HammondCare, Wesley Mission, Woolworths, Latrobe Health Services, Fairfax Domain, and Okta – overseeing campaigns and shoots of varying scale and complexity, while implementing the structures, processes and workflows that enable teams to consistently produce impactful, high-quality work that connects with audiences and drives real results.

Sophie brings together diverse, highly skilled freelancers – from creative directors and copywriters, to designers, animators, motion editors, photographers, DOPs and production crews – ensuring every project is delivered with excellence, collaboration, on brand and on budget.

Sophie’s passion for creative excellence shows in her work ethic, diligence and attention to detail. She solves problems, leads with purpose and ensures your brand assets are executed expertly. She understands what people want and knows how to provoke action.